7-Eleven is the largest convenience store and gas chain in the world, with over 72,800 locations in 17 countries. Tracing back to 1927, the stores first began by selling milk and bread from an ice dock. Since then, they have continually reinvested themselves to stay the premier convenience retailer across the globe. They’ve done so by staying entrepreneurial and opportunistic, a very uncommon trait for large organizations, which is a true testament to their strong leadership. By testing new concepts and entering new businesses through trial and error they continually stayed at the forefront of the retail world. This includes adding specialty branded stores such as The Hello Kitty branded stores in Taiwan and the 7 Eleven + Coca-Cola cross over store in Singapore, or creating and introducing their new restaurant concepts, or adding gasoline to an already strong performing store. This even includes hosting a new store as an Airbnb for a special group of customers to stay overnight in a video gamers paradise in a fully stocked store. No matter how they do it, they continue to stay fresh and relevant to today’s everyday shopper, across all generations and every subculture.
With a legacy of innovation, the 7-Eleven brand has been the first to offer a variety of ideas, from to-go coffee cups to operating 24 hours a day, to coining the phrase “BrainFreeze” in honor of their most popular frozen drink.
Today, the 7-Eleven brand is known around the world as they continue to grow and to innovate through software and technology enhancements, focusing on the digital-savvy generation of shoppers and using their online platform to partner with the latest influencers to further enhance their brand equity amongst the latest generation.