Orange Theory Fitness – Swampscott Mall – Swampscott, MA
August 31, 2017
SullivanHayes is pleased to announce that Jack Hayes of SullivanHayes has worked on behalf of client Orange Theory Fitness to secure them a 3,000 SF deal at The Swampscott Mall in Swampscott, MA. This represented the perfect opportunity to get in on a major repositioning of a class A retail center, in a class A metro Boston market. The landlord relocated the existing inline Walgreens to another property of theirs in town, and then proceeded to build a new end cap strip center with Orange Theory, Starbucks b. good and Euro Wax. Anchored by Stop & Shop, other tenants within the project include Homegoods, GAP and Chipotle among others. Swampscott Mall is a perfect example of the real estate Orange Theory targets for new studios.
Orange Theory Fitness is the dominant, scientifically designed group exercise concept growing throughout the United States. Based on the “excess post-exercise oxygen consumption” (EPOC) theory, this high intensity interval-fitness concept is a 60-minute workout, divided between cardio and strength training, where participants burn an average 500+ calories per session. Often compared to the ever popular cross-fit concept, these classes are instructor led and include treadmills, rowing machines, suspension training and free weights. The brand and workout are rooted in a physiological concept dubbed the Orange Effect. Each workout involves a heart-rate monitor, and the workouts are structured to keep your heart rate in the target orange zone, during which time you are optimizing your energy levels, metabolism and therefore total calorie burn for up to 36 hours post-workout. With over 600 locations throughout the United States, Orangetheory is the fastest growing fitness franchise in the country. Further, zero studios have closed since inception, a monumental feat in this exceptionally competitive industry. SullivanHayes represents Orange Theory in select markets throughout eastern Massachusetts, and will lease in-line or end cap spaces.
