Orange Theory

Orange Theory Fitness is the dominant, scientifically designed group exercise concept growing throughout the United States. Based on the “excess post-exercise oxygen consumption” (EPOC) theory, this high intensity interval-fitness concept is a 60-minute workout, divided between cardio and strength training, where participants burn an average 500+ calories per session. Often compared to the ever popular cross-fit concept, these classes are instructor led and include treadmills, rowing machines, suspension training and free weights. The brand and workout are rooted in a physiological concept dubbed the Orange Effect. Each workout involves a heart-rate monitor, and the workouts are structured to keep your heart rate in the target orange zone, during which time you are optimizing your energy levels, metabolism and therefore total calorie burn for up to 36 hours post-workout. With over 600 locations throughout the United States, Orangetheory is the fastest growing fitness franchise in the country. Further, zero studios have closed since inception, a monumental feat in this exceptionally competitive industry. SullivanHayes represents Orange Theory in select markets throughout eastern Massachusetts, and will lease in-line or end cap spaces.